• Alex 50km Lahti Champion
    • Canada’s Top Snow Sports Athletes Will Go Toe-to-Toe In Innovative New Initiative

      April 13, 2015


      April 13, 2015 (Whistler, BC) — Canada has some of the best snow sports athletes in the world right now, but let’s face it, there is one thing we all want to know. Who is the best of the best? We’re about to find out.

      Snow Sports Canada, the combined force of Canada’s seven snow sport organizations, is excited to announce a new initiative being launched for the 2015-16 snow sports season – The Snow Sports Canada Cup. The Cup is a season-long, points based competition involving over 200 Snow Sports Canada national team athletes competing on the world stage in Alpine Skiing, Biathlon, Cross Country, Freestyle Skiing, Nordic Combined, Ski Jumping, and Snowboarding.

      National team athletes will earn points based on their competition results during the season, and a cash prize will be awarded to the top male and female points earners at the end of the season. The Cup is an exciting opportunity for fans to watch world-class Snow Sports Canada athletes such as Mark McMorris, Mikael Kingsbury, Taylor Henrich, Marielle Thompson, Nathan Smith and Alex Harvey battle it out to win The Cup, and earn bragging rights for their sport.

      “This is a really great initiative for Canadian athletes,” says three-time Olympian and Snowboard Canada athlete, Mercedes Nicoll. “We are all out there to win in our respective sports, but to add another level of competition against fellow snow sports athletes takes it to the next level. And a cash prize at the end of the year makes it even that much more exciting.”

      From the alpine downhill races of Kitzbühel, to the historic cross-country events of Falun and the biathlon competitions in Russia, The Cup will see our athletes competing across seven sports, four continents, and over a dozen disciplines as the snow sports season unfolds.

      ‘The Snow Sports Canada Cup represents a step forward for the snow sports community in Canada, as we continue to grow and engage with our passionate fans. The Cup will allow for more competition within the snow sports community, more fan-athlete engagement and interaction, and a new way to cheer on our athletes as they compete – and win – on the world stage.’
      -Bruce Robinson, CEO, Canadian Freestyle Ski Association


      The Snow Sports Canada Cup will allow for snow sports fans across the country to engage and interact with their favourite athletes. Through a competition home page hosted on www.snowsportscanada.ca/TheCup, fans will be able to view insider videos, exclusive content, track their favourite athletes, view results, and engage digitally with Snow Sports Canada athletes in new and exciting ways.

      More information on The Cup will be released leading up to next fall, including specifics on scoring, ranking, prizing, and eligible events. Make sure to head to the website and check back often as we get closer to the start of the 2015-’16 season.

      ABOUT SNOW SPORTS CANADA

      Snow Sports Canada is a consortium representing the sponsorship and marketing interests of Canada’s seven national snow sport organizations – Alpine Canada, Biathlon Canada, Canada Snowboard, Cross Country Canada, Freestyle Skiing Canada, Nordic Combined Canada & Ski Jumping Canada.

      For more information, please contact:
      Betsy Cooper
      b*co communications
      cooper@b-co.ca

      778-229-4947778-229-4947