• Alex 50km Lahti Champion
    • Cross Country Canada Teams Up with Club Excellence

      November 5, 2012


      OTTAWA, Ontario (October 31st, 2012) – Cross Country Canada has joined other leading national sport organizations in embracing the Club Excellence Program which is helping to build a network of healthy, strong and sustainable sport clubs across Canada.

      As an Associate Member, Cross Country Canada now enjoys access to a range of customized tools and resources to improve ski club programs. Targeted workshops will help their clubs become Club Excellence certified, building capacity in a number of critical areas including coaching, people management, governance, recruitment, financial accountability, marketing, and revenue generation.

      “After focusing on redesigning our Athlete Development Model, Competition Model and all corresponding programs, it was time to encourage clubs to also proceed with LTAD alignment at the club level and provide tools and incentives to help us achieve the highest possible rate of engagement,” said St├ęphane Barrette, Director of Coaching and Athlete Development with Cross Country Canada. “Club Excellence met every requirement we were looking for and more! And it helped that Club Excellence was highly recommended by some of the Sport Canada LTAD expert group members.”

      Through the Associate Membership, the Club Excellence program will be available to ski clubs of all levels, focusing on all the characteristics of strong, sound clubs, from management to governance and program delivery. It will also allow Cross Country Canada to provide discounts to their member clubs on Club Excellence services, and gives them a voice in the stewardship of this innovative, standards-based certification program.

      Founding Members of the Club Excellence Cooperative (CEC) include Swimming Canada, Speedskating Canada, CanoeKayak Canada, Athletics Canada, Gymnastics Canada, and the True Sport Foundation.

      CEC Chair, John Edwards, called today’s announcement an exciting development for the program;

      “We are delighted with the addition of another NSO to the Club Excellence program,” he said. “Clubs are the foundation for so many Canadian sports. It’s great to see that Cross Country Canada shares our vision of bringing long-term benefits to sport by improving the quality of community club programs.”

      About Club Excellence

      The Club Excellence Cooperative (CEC) was created in 2007 with common goals to identify a stable and supportive environment for coaches, improve implementation of Long-Term Athlete Development (LTAD) at the community level, and ensure quality club programming.  The Club Excellence program was then created to help build a network of healthy, strong and sustainable sport clubs and sport organizations, across Canada. Based on 30 standards, Club Excellence can help in building capacity within program delivery, coaching, people management, governance, financial accountability, and marketing, recruitment and revenue generation. The program recognizes clubs and associations that invest in building capacity to meet and exceed a basic set of operating principles.

      For more information, please visit www.clubexcellence.com


      Media Contact:

      Kyle Johnston
      Program Coordinator, Club Excellence Program
      (613) 521-3340 x3226