• Alex 50km Lahti Champion
    • 2011 Canada Winter Games Economic Impact Assessment Released

      July 6, 2011

      The economic impact assessment of the 2011 Canada Winter Games was released today by the Canadian Sport Tourism Alliance (CSTA). The Games were held in Halifax, N.S. from February 11-27th, 2011.

      The Games received tremendous support from local residents through the efforts of the more than 5,000 volunteers and the support of nearly 14,000 spectators from the Halifax Regional Municipality. In addition, with more than 11,500 visitors coming to the Province as participants or spectators at the Games, and in combination with the capital and operational expenditures, the total spending generated by the Games was $61.8 million. The resultant increase in net economic activity (GDP) was $58.3 million throughout the province, of which $34.9 million occurred in Halifax. The total industry output (or gross economic activity) supported by the event was $131.0 million, supporting 1,112 jobs and $40.4 million in wages and salaries throughout the Province.

      Tax revenues supported by spending associated with the Games totalled $22.4 million. The event brought federal government tax revenues of $10.5 million, and an additional $10 million in taxes to the province. Approximately $1.9 million in taxes was created in municipalities throughout Nova Scotia, including $1.2 million in Halifax.

      "I'm very proud to report that the Games were a financial success," said Games Chairman Jean-Paul Deveau. "It was vital to our board of directors that these Games leave a positive fiscal legacy. Thanks to the hard work of our staff and volunteers, and the support of the community and province, we can look back on the 2011 Games as a success in every sense of the word."

      The Games also leave behind a $200,000 surplus, to be added to the Games Legacy Fund, which will have a value of $1.5 million.

      “Our Government is proud to have supported the 2011 Canada Games in Halifax,” said the Honourable Bal Gosal, Minister of State (Sport). “These Games have given us a tremendous legacy, and by supporting them our Government delivered on its commitment to strengthen communities through sport and physical activity. The 2011 Canada Games have brought long-lasting and sustainable sport, social, cultural and economic benefits to Halifax and to Nova Scotia.”

      "The 2011 Games have set the bar for putting on a world-class event while engaging the community and balancing the budget," said Premier Darrell Dexter. "The legacy of these Games will continue to benefit Nova Scotians for years to come."

      “The Games offered an opportunity for our municipality to shine thanks in large measure to the professionalism of the organizers and the enthusiasm of the many volunteers,” said Mayor Peter Kelly. “To learn that the Games were also a financial success is wonderful way to cap the hosting experience.”

      “Major events can be a catalyst for positive impacts for Canadian communities”, said Grant MacDonald, President of the Canadian Sport Tourism Alliance. “The Halifax 2011 Canada Games showed the importance of measuring economic and other impacts. As the industry standard for sporting events in Canada, the STEAM model continues to allow host communities to evaluate the benefits to the economy. Sport tourism represents Canada’s fastest growing segment of the tourism industry and brought visitors to Nova Scotia in February who wouldn’t have otherwise visited Halifax.”

      Quick facts: The Games helped boost the number of room nights sold in Nova Scotia by 16 per cent in February 2011 compared to 2010. The Host Society exceeded its sponsorship target of $8.2 million and its ticket sales target of $1 million. Attendance at sporting events was strong, with sold-out events at almost all Games venues. More than 400,000 people streamed Games action live on www.bellaliant.net. An estimated 50,000 people attended free concerts in Celebration Square at Grand Parade.

      The Canadian Sport Tourism Alliance (CSTA) conducted the economic impact analysis on behalf of Canadian Heritage (Sport Canada) and Events Nova Scotia. To conduct the assessment, the CSTA used STEAM PRO (Sport Tourism Economic Assessment Model – Professional version), which measures the economic impact of a sport event on a community.

      A total of 338 valid on-site surveys were conducted and collated at the competition venues, providing the survey results with a combined confidence interval of +/- 4.7%, 19 times out of 20. The survey was conducted using the Techneos Entryware Pro System, which features the Entryware™ Designer software program for preparing the questionnaires as well as Entryware™ for Palm OS running on handheld PDA’s for data collection.

      A copy of the economic impact report can be found online at http://www.canadiansporttourism.com/

      About CSTA

      The Canadian Sport Tourism Alliance is a tourism industry led organization that promotes sport tourism as an economic development initiative at the community level. The CSTA services over 200 members across Canada, including 125 municipalities, 75 national sport, multi-sport and major games organizations and variety of other national and provincial sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry with approximately $3.4 billion in annual spending by domestic travelers.



      Rick Traer, Chief Executive Officer
      Canadian Sport Tourism Alliance